RBWH Foundation

10 Week Challenge.

After years of brand dilution, RBWH Foundation needed help to realign their brand with the lifesaving work they support. The new approach would need to more closely align with their purpose and introduce a future-proofed consistency to their brand architecture.

The catch? The new brand identity had to be launched and in-place in just 7 weeks, allowing for 3 weeks of promotion before they held their first ever giving day.

Even with the tiny timeframe, no steps were skipped. A brand audit and audience research was still completed. A new identity was crafted to represent growth and the giving of life, and an adaptable visual style was created to accentuate the brand.

As for the giving day, ‘Raise it for The Royal’ seemed the perfect antidote to the everyday doom and gloom often spread in the media. It also encompassed the three key focuses of the campaign: raise awareness, raise spirits, and most importantly, raise money.