Legacy Australia

The Promise Lives On.

Legacy needed a refreshed and more flexible approach to their annual fundraising campaigns. They wanted to create a more recognisable theme that could carry across multiple campaigns, over a variety of channels, and encourage more awareness and engagement with the Legacy brand.

The new proposition came from from a discovery at the very core of Legacy’s foundations. A promise made on a WW1 battlefield, where one mate assured his dying friend that he would look after his family back home.

‘The Promise Lives On’ would show how Legacy have worked tirelessly ever since that day, to offer unique support to the families of our veterans, and to keep that promise alive. This proposition was paired with a refreshed visual style that symbolised ‘the promise’ flowing through every Legacy communication, and modernised the Legacy brand presence whilst remaining true to its heritage.