BLUR Photography Festival

The Focus Is On You.

Honestly one of the most enjoyable projects I’ve ever worked on. It was a long journey. Taking one man’s idea (to create the greatest interactive photography festival in the world) and a logo pulled together in photoshop, and turning it into a brand.

This project covered everything. All the crucial brand foundations: naming, vision, mission, values, proposition, tone of voice and strategy. A full and comprehensive brand identity featuring an adaptable logo system, colour, typography and photography all utilised across a full suite of applications. And, the client was a dream to work with the whole way through.

Unfortunately, it never properly went live due to some ‘financial disagreements’, but we won’t let that ruin a perfectly good case study.