Legacy Australia

Little Badge.
Big Impact.

Legacy Week is one of Legacy’s three major annual fundraising campaigns. The campaign revolves around the iconic badges, which are offered to the public as a token of appreciation for their support. Fundraising events are held all week, culminating in Badge Day.

With an aging donor base and ever increasing setup costs, Legacy requested help with a new approach: creating a Legacy Week sub-brand that would provide a flexible and recognisable visual structure which would encourage new engagement with a younger audience.

Legacy wanted to clearly outline the importance of why they exist, who they support and what they do.

The sub-brand built on the existing visual style created for the ANZAC campaign earlier in the year as seen here.