Superdream

Spread Positivity.

They say one of the first things to get overlooked in any agency is its own brand. Luckily, in my time at Superdream, that wasn’t always the case.

My journey with the Superdream brand began before I even started at the agency. Who knew telling the owner “I almost didn’t come to the job interview because your brand was so bad” would have ended in a job, but there you go.

Over almost 10 years I’ve worked to build Superdream into the ideal case study for what a brand should be. From defining a clear purpose and setting a mission that is utilised in every aspect of the business, right through to a distinctive logo and genuinely usable visual style.

I can’t take all the credit for this one, I couldn’t have done it without the mind of this magnificent beast.